About
– Tech-savvy, results-driven, marketeer with 20+ years’ experience executing go-to-market campaigns and generating B2B demand.
– Success in creating: corporate identity, creative content, market growth, and lead nurture campaigns with acute attention to detail.
– Skilled in identifying: new business markets, partner and media alliances with a focus on success metrics—while prioritizing workloads.
– Astute in building competitive analysis, product branding/awareness, and sales tools; designed to surpass revenue targets.
– Fluent in data storage trends including multi-cloud, backup, virtualization, DRaaS / SaaS markets, server hardware and software-defined platforms.
Introduction
Throughout a well-rounded career Mr. Baker has accumulated a very particular set of skills designed to utilize the disruptive nature of start-up cultures and the autonomous spirit of telecommuting to translate complex data points into digestible business insights for B2B sales, channel partners, and press/analyst consumption.
Resume
Trenton's skillset has led to delivering on-budget product launches, QBR reporting, executive briefings, email marketing automation, contractor sourcing, crafting media outreach calendars, PR agency management, and executing product messaging strategies for partners, employees, sales kickoffs and event presentations.
Download
Marketing Director
Global Go-To Market Campaigns
Demand Gen and Lead Nurturing
Business Development
Research & Competitive Analysis
Market and Competitive Analysis
Product Marketing
Content & Collateral Creation
Develop Verticals & Segmentation
Channel Sales
Channel Program Development
Alliance Partner Enablement
FEATURED PROJECTS
As a natural collaborator, Mr. Baker has routinely presented to executives, channel and PR teams from alliance partners on the campuses of Microsoft, VMware, and Western Digital. In addition to onsite relationship building, Trenton has conducted 100+ exhibitions at the likes of NAB, CeBit, VMworld, Cisco Live, Citrix Synergy, Microsoft Ignite, and numerous digital media events. Having presented to thousands in various virtual sessions, connected with customers, analysts, and channel partners alike. He's proven to be of utmost importance on behalf of technology partners such as; Veeam, Citrix, Cisco, Intel, Red Hat, Mellanox, LSI, Lenovo, and Chelsio.
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Panel Discussions
Live panelist on roundtable deepdive with Veeam and Storage Switzerland
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eBooks
In-depth technical writing for long-form asset creation
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Product Evangelism
Public facing subject matter expert and blog writing
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Webinars
Joint webcast with Microsoft and Clearpointe, an Azure cloud provider
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Thought Leadership
Featured content posting on Intel Communities
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Email Marketing
Marketo nurture campaigns and product launch announcements
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Solution Brief
Product launch brief for hyperconverged appliance with Lenovo
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BattleCard
Sales battlecard cheatsheet for VDI product launch with VMware
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Case Study
Use case for Learn on Demand, the provider of all Microsoft hands on labs
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Analyst Interviews
Technology Today discussion on the NAB show floor
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Press Release
Ghost written press release for HGST on DataON Storage product launch
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Sales Deck
Presentation used for partner training and sales calls
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Landing Page
Marketing automation lead gen landing page
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Public Speaking
Guest speaker at the Lenovo booth during Supercomputing
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Web Content
Copy writing for Web and collateral with introduction of new product
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Syndicated Content
Published third-party industry articles
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Print Advertising
Offline media campaigns published in PC Mag, Computer Shopper, etc.
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DataSheet
New product launch data sheet for digital download and event hand-outs
What people say
Trenton is an entrepreneurial, driven, experienced technical marketer. In a field where too many folks are happy with last year's or last decade's approach to gaining visibility and credibility in markets, Trenton is curious and thoughtful about new approaches. And he's a doer with infectious enthusiasm. I hope we get to work together again.
I work with a lot of Product Managers and Product Marketing people and Trenton is one of the best. He is always on top of projects and provided me personally with valuable insight into product and marketing strategies. He is able to explain complex products and concepts in an understandable way.
Trenton was a strong contributor to j2's Backup Marketing team. He has an excellent understanding of the broader Cloud Backup ecosystem and was highly effective in assessing and creating content that connected with customers.
Trenton has passion for driving successful marketing campaigns and engaging webinars. He brings an incredible level of enthusiasm to every meeting and marketing campaign. Trenton loves to ask questions and looks at challenges from a variety of angles to see what may have been missed at the first glance. He is clearly committed to building long-term partnership value leaning on his strong attention to detail and utmost professionalism.
I claim to be a Technologist, but have to admit I’ve learned a lot from Trenton. I always miss our tech discussions. He is one of the few people who unquestionably connects dots and foresees the market trend years before competition. Lastly, he is very well respected and highly regarded from both his superiors as well as those who work directly for him, as being the kind of person one is glad to call a colleague and friend.